Alright, someone in marketing needs to explain to me how Erewhon and Lululemon decided to form a collaboration. 😆 Utterly bizarre because I'm guessing not a lot of people have even stepped foot into an Erewhon store. I definitely haven't. I heard to get into the one in NYC, you need to pay a $30K membership fee just to step through the door!!! This is insanity to me. The Erewhon collab items are only available on the Lululemon app as of now. I haven't looked at it yet, but I am 100% sure I will not be interested in any of it. Okay, I just looked and there's a T-Shirt that says "FRESH PRODUCE" on it for $118. SMH. I'll save you all some time, none of it is appealing! Especially not for those insane prices. 😂
In other news, I did place a Lululemon order, and hopefully I like everything! Ordered the Convertible Ruched Crossbody bag, Scuba OS Hoodie Waffle, and a pair of Beyondfeels. Also placed an order for a vest from Varley, and some Banana Republic items. I do love my fall clothes! Lots to come. 😃
(This looks kind of cute, but a little shapeless and very thick.)
(Interesting choice for fall season! 😂)
($448! Yowza!)
(This is a relatively new brand for me, and I'm in my suede obsession at the moment. Would love to add a Pistachio Suede and maybe even Desert Suede to my collection, but that Wine Bison also looks really good!)
I had to google Erewhon to see what it was, and I'm as baffled as you are about this collab. Very weird. And that "fresh produce" t-shirt for $118 made me laugh. I can't believe they're serious with this. I guess they want to be associated with other businesses that cater to the rich? Gross.
ReplyDeleteI guess some people love the collab because that T-Shirt is almost sold out! LOL
DeleteBut yeah, I feel the same way. Not a collab I am interested in. Not even the slightest.
The t-shirt is almost sold out??? Wow!
DeleteErewhon is a grocery store???
DeleteYup! Almost all sold out, I guess people really love Erewhon!
DeleteIt is a very expensive grocery store. It's like Whole Foods but on super steroids. They sell luxury ice for $30 and smoothies for $20 at minimum. It's wild. Check out tiktok or youtube. There are tons of people playing Price is Right. LOL.
I saw an article about special strawberries from Japan that were $19 each berry. 😂 It reminds me of that old movie, Brewster's Millions. Just spending as much as possible as some kind of contest. I guess lots of people really will just buy whatever influencers tell them to. Scary.
DeleteI've seen some YouTube videos where in Japan fruit is so expensive because of how they grow them. But agree, pretty crazy!
DeleteI guess they share the same demographic? I had no idea this was a collab. Also, alo is more like their demographic as well 😅
ReplyDeleteHi AC! I could totally see alo and Erewhon in a collab. Especially since Kendall is already collaborating with them. I'm sure Erewhon has a smoothie named after Kendall! haha
DeleteThey did at one point!! I saw it listed in an article about the NYC location. It was peaches and cream.
DeleteIt said the NYC membership is ,$36k initiation fee and then $7k per month. Wow!
Insanity! I can't believe it's $7K a month membership after the initiation fee! SMH
DeleteI really don't understand the collab choices over the past few years. I get the company is trying to expand its image from just athletic wear...but I really miss the athletic wear. I don't care about a grocery store, a fashion designer, Disney, etc. Barry's and SoulCycle made sense to me, but these? No.
ReplyDeleteExactly! Feels like to some extent they are just catering to people who spend high dollars.
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