I managed to go to the store yesterday but had very limited time. There was a new Swiftly color in a gorgeous purple red that I grabbed in my usual size 4. I also bought the Speed Sock in the pretty dusty rose color. When I got home I threw on the Swiftly to check out how it looked and to my dismay the length is a good half an inch shorter than usual. Actually I've noticed that the heathered versions of Swiftlys are tighter and shorter than my other ones but this one was even shorter than expected. The length compared to my recently purchased Heathered Black Sapphire Blue I'm guessing the name of the color Black Cherry something? The color is more purple than red but you can definitely see shades of both colors in the mix. I may have to go back to the store and exchange it for another size 4 if this happens to be a one off, or maybe size up to a 6. Is this what they meant when they said their sizes were changing? Hmmmmm.... In other news the S