Oh boy, where to start.
If you're relatively new to my blog, you should know that my posts follow a schedule and I'm not talking about just new posts on Mondays, Tuesdays, and Fridays. My Tuesday posts cover new product drops and Fridays are what I call Fit Review Fridays. Monday posts however are a bit more free form. Sometimes I'll review a new pair of shoes, do a bag review, or I'll post an additional fit review. I've been consistent with that cadence with the only exception really being when my husband wrote my blog for a few weeks when I was back in New York to take care of my grandma.
Typically I have my Monday and Friday posts planned out 2 weeks in advance; meaning I've already taken the photos of what I'm going to write about and a draft in my head of what I'll be saying about the items.
I'm bringing this up because I've been running into an issue as of late on what to post for Mondays and part of the issue is that I'm just feeling very blah about the athleisure wear scene. I know I've said this in the past and that trends are cyclical, but it feels different this time.
Lately, whenever I go into Lululemon or Athleta, there isn't much that I'm seeing that I want to try on. Between the two, Lululemon is worse and I'm curious if maybe it's because of where I'm located or if it's truly a national trend. My local Lululemon store seem to be catering to the pre-teen crowd more. There are shirts and skirts that look insanely small and I'm saying that as someone that is 4'11" tall. There was one shirt in the store today that when my husband saw it, he felt like it would be a tight fit on his upper leg. 😂 It was a size 0 Swiftly Short Sleeve Cropped Tee and it really did look like a five year old could wear it. What's worse is when he saw the price was $68, he said that if we ever had a kid, no way in hell would he spend that kind of money on an item that she would outgrow in a few months. 😆 I'm curious if any of you are noticing the same thing in your local Lululemon stores. Do you feel like the stores are abandoning those that actually earn the income and focusing on the kids of those income earners?
The other thing that is making me concerned about the appeal of Lululemon is the stock price. Now, I don't own any stock in Lululemon, but I am an active investor in general and Lulu's stock is something that I keep an eye on. Currently, Lulu is trading at a price that the stock hasn't seen since the start of the pandemic when everything was down due to the uncertainty of the time. Even as the stock market has been hitting new highs, Lululemon is trending downwards.
I know with the closing of Ivivva stores, Lululemon has focused on bringing the tweens over to the adult brand by offering smaller sizes, and trends that are geared toward the much younger crowd. As an elder Millennial, most of the styles I'm seeing are not my cup of tea. I really miss the days when the drops focused on items that seemed special enough to get me really excited. I walked into Lulu today, hoping to try on the WovenAir Cinchable Cuff HR Jogger for Lola, but the store did not have it. Leaving empty handed, I went to Athleta to see if they had anything new I wanted to try on. I noticed even the new items that were released last week seemed like the same old styles, just in different colors. I left feeling very uninspired and walked into Anthropologie in the hopes of something, anything, to catch my eye.
I'm asking my readers here, are you noticing if your Lululemon stores are catering towards the tweens more than the adults? I am going to assume the younger teens prefer to shop in person versus shopping online. Is Lululemon banking on the adult shoppers will just order online versus shopping in stores? I want to know if this is what's happening or is Lululemon going to leave the adults with nothing eventually? I say that because so far this year, I have only purchased two items from Lululemon. A pair of Hotty Hot Shorts and a pair of Beyondfeel shoes.
In other news, I'm planning some fall reviews from Quince, Varley, and possibly Vuori. I'm starting to think I need to look at other brands. Let me know your thoughts! Let's start a conversation in the comments below.
With that, I hope you all are having a wonderful start to a brand new month!
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